News : 6 Million View Viral Scoops Second Film Industry Award
‘Don’t flash and drive’ – that’s the message of the 6 million view viral film ‘Speed Dating’. While it might look like something one of your mates uploaded to YouTube, the award winning film has a serious road safety message. Aimed at driver distraction it shows young people messing about in cars with fatal consequences.
Road Safety for North West is behind the film which has just won Highly Commended in the Effective Communication category of the International Visual Communicator’s Association Award. This is the second accolade the gut-wrenching film has scooped, receiving a Royal Television Society Award in October last year.
Said Kat Whitemoss of Road Safety for North West: “Whilst road casualties are falling nationally thanks in part to education campaigns, fatal and serious crashes involving young drivers are not. A change of tack was required so we commissioned focus groups with young people who told us they want viral media relevant to them and also about what does and doesn’t work. Once the film was made, it we checked back with them to make sure we’d got it right. If just one person out of those 6 million drivers keeps their eyes on the road, saving them and their mates, it will be worth it.’
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